Museum

Cité du Temps

Cité du Temps - French for the City of Time - is nestled in the heart of Biel, the world's watchmaking capital.

Cité du Temps
Cité du Temps. © Swatch Group
Cité du Temps recently opened its doors in the heart of the watchmaking capital of Biel, between the OMEGA watch factory and the new headquarters of the Swatch brand.
 
Designed by world-renowned Japanese architect Shigeru Ban, Cité du Temps unites under one roof the playful, cheerful style of the Swatch brand and the luxurious character of OMEGA.
 
Equipped with state-of-the-art interactive technologies, the OMEGA and Swatch museums invite their visitors to explore in a lively way the different worlds of the two brands.

Would you like to know more? Take a look at the entire fascinating report about the Cité du Temps.
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Reportage Cité du Temps, CNN
Reportage Cité du Temps, CNN. © Jura & Trois-Lacs, CNN

Housed in the Cité du Temps building, the OMEGA museum invites visitors to discover the highlights of the famous brand, using a wide range of interactive experiences.



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OMEGA Museum

Immerse yourself in the colourful and playful world of the Swatch brand, whose museum is located on the second floor of the new Cité du Temps.



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Planet Swatch
 

Discover the newly built Swatch and OMEGA Campus

Natural sites | A paradise for anyone seeking relaxation in the heart of the city.

Featured | Only in Biel – the world’s first and only watch drive-thru store!

Guided city tours | During this tour you gain insight into urban living, the economy and the combination of city and nature in Biel.